I don't think I really noticed Frigg my first time around the "interested in Norse mythology" block (high school). When I started poking at the idea of becoming heathen back in... I want to say 2012? I still didn't really pay attention to her. In fact, the idea of working with gods put me off, made me sick, because of how traumatized I was by my experience with Christianity.
When it comes to Heathen crafters, even if they barely talk to Frigg, I see them often feel compelled to dedicate a craftwork to her or decide to do it in hopes of good luck with the process or result...